Postado originalmente em TIME:
It’s not just Dr. Dre and Jimmy Iovine who will be getting richer because of Apple’s $3 billion purchase of Beats Electronics — music fans might start saving some scratch, too. Beats and Spotify have both recently slashed the prices of their music streaming services, a sign that the long-standard going rate of $9.99 per month may be falling.
Beats fired the first salvo last Wednesday, dropping the annual subscription price of its service from $199.88 to $99.99 (monthly subscribers don’t qualify for the discount). Spotify fired back today with a limited-time offer of a three-month premium subscription package for just $9.99.
The price drops may indicate that streaming services will have to find a new monetary sweet spot to truly reach a mass audience. An analysis by Re/Code recently found that the average music fan spends between $48 and $64 per year on music, considerably less than the $100…
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